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Marcus Tan, senior goal-setting coach and content director at Ascent Planning

Ascent Planning Pte Ltd

Marcus Tan

Executive Coach & Goal-Setting Specialist for Raffles Place Professionals

14 years helping finance and investment professionals design life plans that actually stick. Over 2,500 one-on-one coaching sessions delivered.

Professional Background

The Journey Behind the Coaching

Marcus’s path into personal development coaching wasn’t planned. Working as a financial analyst at a major Singapore bank, he watched talented colleagues burn out despite hitting every professional target. That gap between financial success and actual fulfillment stuck with him.

So he did something unconventional. While working full-time, he completed formal training in psychology and coaching methodologies. Earned his Bachelor’s degree in Psychology from NUS. Got his Executive Coach certification through the International Coach Federation. Not because he wanted to leave finance, but because he wanted to understand why so many smart people felt stuck.

For the past 14 years, he’s worked directly with high-performing professionals in Singapore’s financial sector. Bankers, wealth managers, fintech founders, investment professionals. People who’ve achieved external success but felt uncertain about what came next. Through one-on-one coaching and strategic planning frameworks, Marcus has helped hundreds of professionals articulate values-based goals and create actionable life plans that actually work.

His approach combines behavioral psychology with practical business acumen. He doesn’t believe in motivational speeches or generic goal templates. Instead, he focuses on honest self-assessment and alignment — getting your professional ambitions to match your actual values. That’s where sustainable success comes from.

At Ascent Planning Pte Ltd, Marcus leads the development of proprietary goal-setting frameworks and coaches executives through major career transitions. Whether you’re navigating a role change, reconsidering your path, or trying to figure out what’s next — he’s guided hundreds through that exact process.

14

Years in Executive Coaching

2,500+

One-on-One Sessions Delivered

500+

Professionals Coached Through Transitions

Education & Certification

Qualified to Guide Your Path

Formal training combined with real-world coaching experience across Singapore’s financial sector.

Bachelor’s Degree in Psychology

National University of Singapore (NUS)

Executive Coach Certification

International Coach Federation (ICF)

Financial Sector Experience

Background in banking and investment analysis

Specialized Coaching Focus

Goal-setting, career transitions, and life planning for executives

What Marcus Specializes In

Areas of Focus & Coaching Expertise

Goal-Setting Frameworks

Proprietary frameworks that turn vague aspirations into concrete, actionable plans. Not just dreams — real strategies you can execute.

Career Transition Coaching

Navigating role changes, industry shifts, or completely new directions. He’s guided hundreds through major career inflection points.

Personal Vision Planning

Defining what success actually means to you beyond salary and title. Alignment between your values and your ambitions.

Executive Coaching

One-on-one coaching for finance professionals, investment managers, and banking sector leaders navigating growth and change.

Strategic Life Planning

Multi-year planning that integrates career, personal development, and lifestyle goals. Long-term thinking with quarterly check-ins.

Behavioral Psychology

Understanding the psychology behind goal-setting and habit formation. Why goals fail and how to build sustainable change.

How Marcus Works

The Coaching Process

1

Discovery & Assessment

Initial sessions focus on understanding where you are now. Values, current goals, obstacles, what’s working and what isn’t. No judgment — just honest conversation.

2

Framework Development

Together you’ll build a personalized goal-setting framework. This becomes your planning structure for the next 1-3 years.

3

Strategy & Planning

Convert big-picture goals into actionable quarterly plans. Break down what needs to happen and in what order.

4

Ongoing Accountability

Regular check-ins to track progress, adjust strategies, and work through obstacles. Coaching isn’t a one-time thing — it’s ongoing support.

“I came to Marcus burned out and unclear about what I actually wanted from my career. Within three months of working through his goal-setting framework, I’d made a decision to move into wealth management — something I’d been thinking about for years but never had the clarity to commit to. He doesn’t just listen, he challenges you to get specific about your values and what success actually looks like to you. That specificity changed everything.”

— Raj, Investment Manager, Singapore

Ready to Design Your Next Chapter?

Whether you’re navigating a career transition, refining your life direction, or building a concrete plan for what comes next, Marcus is here to guide you through the process. Get started with a conversation about your goals and aspirations.

Start Planning Today